IT’S TOO COMPLEX TO EXPLAIN, BUT…
This Day browsed Percy Carey aka MFGrimm’s Comic Book Corner on complex.com

MFGrimm, Jason G-2 (my Gatchaman cosplay car) and myself
discuss comics, the ad world, This Day and Sir Ibu from DFC.

transmute to the interview

RALPH IS THAT DUDE…FOREAL, FOREAL.

BOW DOWN! Ralph Bakshi is so major when it comes to animation. We’re talking Fritz The Cat, Heavy Traffic, Wizards and the list goes on from past to present. Our FAVORITE is Coonskin which made an appearance in the This Day demo, catch the Coonskin street snipe next to the This Day snipe on the wall. Ralph is such a heavy influence on This Day. NOBODY kills animation voiceovers like Ralph, the characters sound so real! We attempted the same with our voiceovers on This Day.

The quote about This Day from the man himself! And something extra.

RAW DEAL : (
This day was one of those days.

“Can I get a yes? NO, why cause I ain’t happy” from the words of Big Daddy Kane’s “Lean on me”. (sigh… )

Well This Day was climbing with numbers on YouTube and got the attention of the copyright cops. The good news is it’s getting the attention, but I do feel like aluminum…

“Can I live”
-Jay-Z

The letter from the government, the other day…

LODOWN MAGAZINE / THIS DAY X DEMDARE= DEM DAYS

Chris at Union LA interviewed us for Australian magazine Lodown about This Day and Dem Dare propaganda. it highlights the influences, creative direction, and the future of This Day…And being “Lodown” with a thousand sweaters that you wouldn’t catch us dead wearing.

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“COLD CALL$” : THIS DAY ICE-T-MOBILE POST CARDS

Yeah we stamped into the 90’s with This Day post cards from “ICE T-MOBILE.” Yes, This Day is all about homage not only to the artists but fans of Hip-Hop culture like myself. I enjoy hot coco, but a shot of Darlene has way more power.

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“THIS DAY DELIVERY” : THIS DAY X PUMA/UNION LA


In honor of the Zune event in July we did T-shirt collaborations with the event sponsors PUMA and the almighty UNION LA. Being that This Day is a world where everything is hip-hop we extended this concept to our partners for these shirts.

The Puma graphic “BEAT STREET CLEANING” illustrates that even street cleaners in the This Day world need a break.

The Union LA T-shirt “ALL A DREAM” brings the Notorious Biggie Smalls juicy verse to life, word up. We designed the cover from my catalog of Word-Up mags from high school.

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“A NEW GOLDEN ERA” : THIS DAY MICROSOFT ZUNE SCREENING


We held a screening of the This Day demo at Microsoft’s Zune Space in Los Angeles in July. Artwork from the This Day world, Drinks, and Golden Age Hip-hop…It was straight for ‘88 in ‘08. We gave out the samples of the T-shirt collaborations we did with Puma and Union LA which went faster than Ramadan. Thanks to all our friends and supporters in the entertainment, comic book, action figure and fashion industries for coming out. If you missed it there will be other This Day art showcases coming soon.

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“THE 411 HUN” : THIS DAY X HOT97 MISSINFO.TV


The This Day styled 411 Hun made a couple of appearances on missinfo.tv.  Her and I go way back to using the same chiropractor. She’s from the Go-ill season of Chicago and this was a thanks to her for some positive words about  Dem Dare’s mark.

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